BEST SEO TIPS FOR WEB DESIGNERS IN 2021

 

It's funny and a little sad at the same time to realize how close some areas of web design and SEO are closely intertwined. When SEO becomes an integral part of web design, the entire site becomes much more user and search engine friendly.

Suppose everyone put in even a little effort to understand each other better. In that case, it could make life easier for everyone, communication would become more relaxed, and projects would be completed faster and more profitable.

So, if you want to become a better web designer and serve your clients well, you need to consider what you can do to improve your site besides a great design.

Note: this does not mean that you have to do all the work to improve the site yourself. By taking the time to learn these tips, you can better advise your clients, work with more people, and if you wish, you can always put some of these tips into practice. For getting the best SEO services, visit SEO services in Pakistan.

Let's take a look at 23 tips to help you get even better. We have several free tools available to help site owners see analytics, which will allow them to solve problems related to the site's operation quickly. Let's get started:

# 1 Setting up Google Search Console

Google webmaster or Search console is a free tool that provides valuable insight into how a website performs in search engines. It will also notify you immediately if Google finds any errors on the site so you can quickly fix them before they develop into a significant problem.

# 2 Configuring Bing Webmaster Tools

Bing Webmaster Tools is the Google Search Console equivalent to

the Bing search engine. Despite Google's dominance, Bing can still generate a fair amount of traffic and often has less competition.

# 3 Install Google Analytics

If you are a designer and are not familiar with Google Analytics, you should take the time to familiarize yourself. The data provided here will help you make better design decisions as you know the site's target audience and how it is used. Connect Google Analytics accounts with Google Search Console for more payload.

# 4 Use Google Tag Manager

you can manage all the tags on your site without requiring you to have any Google Tag Manager's coding skills. So when you need to add Google Analytics, Google Adsense, Facebook pixels, or whatever, you can do it with ease using Google Tag Manager.

# 5 Create XML Map

An XML sitemap will allow you to submit web pages to search engines. They are needed to inform search engines about the pages of a website. First, check if they are on the site and if they are updated.

Fortunately, this is easy enough. If your site has 500 pages or less, you can use a free online generator like XML Sitemaps to create a sitemap.

In a few seconds, the sitemap will be ready, and you can submit it to Google Search Console or Bing Webmaster Tools. After uploading the map to your site, you should have a URL: yourwebsite.com/sitemap.xml.

In your Google Search Console account, click Sitemaps under Index in the left pane. Click "Add a new sitemap," enter the URL and click on the submit button.

# 6 keep your website running fast

It is in our power to make sure that we are developing loads as quickly as possible. Fast loading directly affects the user experience. Also, don't forget that Google loves to promote sites with high loading speeds.

We suggest you start by checking the current site load time. You can do this with Google PageSpeed ​​Insights or WP Engine's WordPress Speed ​​Test.

To keep your website loading time to a minimum, you can:

·         Remove unnecessary themes and tools

·         Use fast loading tools like Genesis Pro

·         Pick a hosting company that cares about speed, like WP Engine.

·         Reduce the size of the image to the extent that it will be displayed on the site.

·         Compress images to reduce file size without sacrificing quality using tools such as Compressor or Smush.

After you've made some of these changes, retest your load times to see if additional optimization needs to be done. A good developer can help you identify weak points and fix them. visit union complex and see that it is a good example of a well optimize site.

# 7 Check your robots.txt file

Double-check your robots.txt file to make sure it isn't blocking your site from indexing.

In WordPress, go to Settings> Reading and make sure the checkbox "Prevent search engines from indexing this site" is NOT checked.

Check your Google Search Console, and Bing Webmaster Tools accounts to make sure they can read the robots.txt file correctly.

# 8 Be careful with site architecture

Dividing content and navigation into sections is especially necessary for sites with a lot of content. Users have a positive attitude when the site offers them quality navigation. This means that good site architecture will help them navigate the web page quickly, ultimately leading to increased conversions. see the architecture of union complex site that was made for luxury apartments in Lahore.

Want to know how it's done? Keep a few tips:

·         Indicate what site visitors should take next step;

·         Ensure consistent navigation and design across your site;

·         Guide your visitors only with relevant internal links.

# 9 Make your site mobile-friendly

Since many people visit the site using mobile devices, it is essential to optimize them. Add to all this the growing popularity of voice search, mobile push notifications, SMS marketing, and more. This kind of optimization becomes vital.

If you're not sure if your site is mobile-optimized, use the Google Mobile-Friendly Test.

Themes such as Elegant Themes and Thrive Themes offer mobile versions that allow you to customize your site's look on mobile devices easily.

It is highly recommended not only to run various testing tools but also to perform "manual checks" yourself. This will help ensure that users have a positive mobile experience.

# 10 Use video

Most likely, you know that Google owns YouTube. Hence, Google loves YouTube videos. Videos are rated much faster and easier than websites. If you can record videos, be sure to do so as they are a great source of visibility and traffic.

If you don't want to create videos, we advise you to consider embedding YouTube videos in the sections where they will be relevant. Videos help people who don't want to read long blocks of text. Also, they help keep visitors on the site for a long time, which is excellent for SEO!

# 11 Make Google Analytics Your New Best Friend

We've already talked about the importance of installing Google Analytics. Now, it's time to roll up your sleeves and understand this tool's mechanism and effectiveness.

Understanding the site data will make you a better designer. This data will help you focus on your site areas with low conversions to increase your conversions. That is why it is so important to know information such as:

·         Bounce Rate (to determine why you're having trouble keeping people on your site)

·         Most Popular Pages (to include more suggestions, a more prominent call to action, or otherwise convert visitors)

·         Exit pages (so you can see how to keep people from leaving the site)

·         Traffic sources (so you can design the site for the audience you need)