I was wondering how to open a hair salon? You are in the right place!
This article reviews all the major steps you will need to complete your project.
Market research for your hair salon
The first step to opening a hair salon is to conduct market research. This allows you to validate the commercial potential of your future show in the area you are planning to set up.
For this, you will need to carry out complete research on the sector's trends and the commercial potential of the location and analyze your competitors in-depth and the expectations of your future customers.
The French hairdressing market
Conjuncture
The hairdressing market is doing better.
After construction, the second sector of French craftsmanship, hairdressing, suffered for several years from a stable or even declining turnover, the profitability of each salon decreasing.
The activity nevertheless seems to be recovering since 2015, with an increase of 1%, according to the National Union of Hairdressing Companies (Unit), bringing this turnover to more than 6 billion euros ( Les Echos ).
The hairdresser market's typology
There are three sorts of players in the hairdressing industry:
- independent hairdressing salons, which remain the vast majority,
- hairdressing salons attached to a brand, which represents 10% of salons,
- and home hairdressers, which account for 20% of the total branch
Some aspects of the regulation of hairdressing salons
It's important to remember that hairdressing is a regulated profession. To practice, a professional certificate, a hairdressing master's certificate, or a capacity granted from an equivalent diploma is required, according to decree 97-558 of May 29, 1997.
Opening a hairdressing parlor without a diploma is only feasible in settlements with fewer than 2,000 residents; in this situation, there is an exception that allows males to do hairdressing if it is purely for profit. Complementary.
It is also mandatory to register with the Chamber of Trades, which requires completing an installation preparation course.
As you will have understood, hairdressing is a mature market in which competitive pressure weighs on company margins. By entering this market, you risk facing many competitors, and it is essential to take the time to carry out a comprehensive market study before creating a hairdressing salon.
Create an independent or under-brand hairdressing salon?
The type of hair salon you want to open is one of the first decisions you'll have to make.
You have several options; you can open a men's, women's, or mixed store. A hairdressing salon, or a high-end or low-cost salon, is one of the most important choices to set up an independent hairdressing salon or choose to be attached to the sign of a network.
Trade fair
Opening a salon as a franchise will reduce your room for maneuver and allow you to benefit from the reputation and marketing power of a large group.
Currently, four major brands share the hairdressing market:
- the Provalliance group: brands Franck Provost, Saint Algue, Fabio Salsa, CoiffCo, Intermède, Interview, Niwel, Jean Marc Maniatis, HairCoif
- the Dessange group: Dessange and Camille Albane brands
- the Vog group: Tchip, Vog and Exclusif Coiffure brands
- the Novaly group: Frédéric Moréno and Jack Holt brands
We also note a significant boom in low-cost offers, such as Coiff & Co or Chip, and the development of targeted express hairdressing offers, such as Beauty Bubble ( Toute La Franchise ).
The turnover of a salon under a brand is, on average, 250 to 300,000 euros per year, with four to six employees.
Independent living room
Starting a freelance hair shop will provide you with more freedom and flexibility, but it will also take more time to establish a reputation and build a customer.
Find a location for your hair salon.
The location of your hair salon is crucial. the essential decision that will directly affect the profitability of your company
A location in a busy street will allow you to benefit from significant visibility and, therefore, to make yourself known quickly, but it will cost more in rent.
Conversely, choosing a further street back will allow you to save on rent but will probably require greater investment in advertising.
You might also choose to purchase an existing hair salon: take care, in this case, to negotiate the price of the goodwill according to the location of the salon and its reputation.
Choosing the legal structure of your hair salon
Your hairdresser salon's legal status is crucial since it will significantly impact your business (mode of operation, taxation) and your personal life (social contributions, liability for life debts of the company).
The ideal situation is to consult with a lawyer to determine which option is best for you: single proprietorship or one of the numerous existing business structures (EURL, SARL, SAS, etc.).
Choosing this option is generally not advised. The status of auto-entrepreneur is because the turnover threshold is not to be exceeded, which is relatively low, and risks limiting the development of your business.
Marketing plan for a hair salon
The next stage is to establish a marketing plan after you've done your market research, decided on the style of show you want to put on, and located a place for your retail space.
Hairdressing is an extremely competitive universe. Therefore, it is essential to think of a solid and long-term-oriented marketing plan that will allow you to find new customers and retain them.
Street marketing operations such as distributing discount coupons for a first visit can effectively create a clientele. An active presence on social media is also an effective way to avoid being forgotten.
The human and material need necessary, and the search for suppliers to set up a hairdressing salon.
Establish a hair salon; it is necessary to make a first significant initial investment to acquire hairdressing equipment: workstations, armchairs, bins, dryers, and hairdressing accessories. Click here
You'll almost certainly need to hire one or more employees: apprentices are typical in the hairdressing industry, but it's critical to pick trained and competent personnel who don't change too frequently, as this could hurt client loyalty.
Finally, running a hair salon necessitates purchasing numerous vital services, such as insurance that protects you against hazards associated with your facilities, customers, and activities, or an accountant to assist you with management. Financial.
You'll need to start by making a list of all the tools you'll need to carry out your activity, visit possible suppliers, and request quotes to quantify each of the goods accurately.
Business plan for a hair salon
Document where you will detail your business project and the objectives you set for the next three years. The business plan is essential to creating a hairdressing salon.
It will allow you to verify that your project is financially viable. It will be a very useful reference point for your entire team, but it will be essential for you when looking for financing.
Only the business plan of a hairdressing salon consists of two parts: a financial forecast allowing to estimate the potential profitability and the borrowing capacity of the company, and a written part highlighting the assets of the project.
If you're not used to creating company plans, using specialized software is an excellent option.
Using business plan software allows you to be guided with instructions and examples and not to worry about the calculations made automatically by the software.
This method is also frequently less costly than engaging a consultant.
The Business Plan Shop features software that will help you step by step and allow you to produce a professional-grade business plan. It is simple to use and available for a free trial. By clicking here, you may test it for free.
You can start your business with your business plan in hand. Then, move on to the last stage of opening a hair salon: securing financing.
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