One of the digital marketing tools that give the best results when reaching potential customers is Blogs, one of the fundamental content marketing strategies. It allows us to publish relevant and optimized content from our business sector to better position it in the different search engines. So if you want your business to grow and reach more and more people, a blog can be an excellent solution. Like a web page, a blog is a window to all Internet users, create a blog where you publish quality and updated content with a striking design, and be constant in it so that it does not fall into oblivion among so many abandoned blogs.
Advantages of having a company blog
A blog offers many
possibilities for various content and its dissemination among different
channels. The main benefits that a blog can bring to your digital marketing
services strategy are:
Visibility and
reputation for your business
Including a blog as a
section of your website generates greater brand visibility on the internet. In
addition, the content you publish can be shared through social networks, in the
email marketing campaigns you carry out, and even in the news or digital
newspapers, thus generating more audience and web traffic.
Thus, if you maintain
a quality and updated blog, you will have an advantage that differentiates you
from those competitors that do not have it, demonstrating your knowledge about
the sector to your followers. As a result, you can become an expert and improve
your credibility as a professional, coupled with an increase in the online
reputation of your business.
Communication,
loyalty, and monetization
A great advantage that
we have when it comes to having a digital blog is bidirectional communication.
Thanks to social networks and the comments section on blogs, we can communicate
with our followers, and they are with us. All the comments of our followers,
whether they are questions, evaluations, or suggestions, allow us to better
understand their interests and tastes, improving and adapting our content and
the products and services we offer.
If we can maintain
this brand-client communication, we will gain the loyalty of those potential
clients through our posts, increasing our subscriptions to the blog and
improving our positioning in search results. In addition, by having more
followers, we can offer more customers access to promotions and offers from our
business, improving email marketing campaigns which leads to higher sales.
Blogs are also places
where we can get extra income by advertising Display ads from other brands or
through strategies such as affiliate marketing, earning income every time a
user clicks on the ad.
SEO positioning
Keeping a blog updated
frequently and using the most efficient keywords in your articles or posts can
be too much use when it comes to appearing among the first results of searches
made on Google and other search engines (60% of web traffic is directed towards
the first 3 links of a Google search). Google analyzes many factors when it
comes to positioning websites and blogs, among them: that it has original
content, an appropriate URL, the domain of the website, etc. Therefore, a good
SEO strategy can help your blog to position itself among the first results
being able to redirect that traffic to your main web page.
Include a blog in your digital marketing strategy.
Creating and
publishing articles on your blog without further ado and a strategy is not the
best way to gain followers. Instead, you must follow a calendar to publish and
study what type of content to publish or not according to your objectives and
your target sector.
Define the goals of
the blog.
What goals do we want
to achieve? Objectives such as gaining an audience and followers, improving
your brand image, or increasing your sales are examples of objectives that you
could set for yourself when creating a blog. However, we must know that these
must be measurable and that they agree with the audience we want to have,
depending on the sector in which we work with our company. You can help your
strategy by visiting the blogs of companies related to your sector to observe
how they work, what they publish, and how often or what the content trends are
in your sector.
Write for your
audience
Another key aspect is
the type of audience you will address in your posts. Carry out a
sociodemographic analysis to see what type of audience your followers are
(gender, age, type of education, lifestyle, etc.) According to these filters,
you should publish your content in one way or another and choose your type of
writing, vocabulary, and the technical level of your posts.
What content to
post and not to post
The content that we
will publish on our blog must be related to the sector of our company, and
apart from that, it must be original or information that is difficult to find
by users in other blogs, thus generating a loyal audience that is looking for
the latest in your sector. Start by defining the main topic and the categories
you will deal with. In addition, thanks to the different blog tools, you can
publish content in different formats than traditional text. Your publications
will be more interesting if you accompany them with explanatory videos and
images that accompany the text. You can also publish a series of podcasts,
which are easier and more dynamic for your followers to understand.
Create a calendar
for your posts and share your posts.
As we have mentioned,
having a structured plan on the frequency with which posts are published on
your blog can help improve your SEO positioning. Plan what content you will publish
according to what dates you are, and upload appropriate content to your blog
according to the events that come on the next dates, for example, sales in the
sector, Black Friday, summer vacations, etc.
Share your
publications on
Social networks to spread
your content more widely and improve your reach. Through social networks, you
can see the impact generated by your publications according to the likes,
comments, ratings, and mentions of your followers. A blog is very profitable if
you want to publicize your brand or maintain a loyal clientele.
Platforms to create your blog
If you want to create
a blog on the internet, you have plenty of tools, even with low budgets. There
are paid and free blog creation platforms, so you choose!
WordPress
It is the most used
platform for creating blogs with a free version. It stands out for its simple
management and has an extensive web-position content manager. The free version
offers 3GB of storage space, and a paid Premium version in which a wide range
of themes and different plugins are unlocked.
Medium
Created in 2012 by the
co-founder of Twitter, Evan Williams, you can create your blog keeping in mind
that the important thing here will be content since the customization options
are limited on this platform. However, reaching more people with similar
interests is a good option.
Blogging
It is the blog
creation platform devised by Google. It allows you to create a blog without
needing your hosting and gives you a choice between having your domain or not.
It is a free program with more limited functionality than WordPress, but small
businesses widely use it. In addition, it allows you to generate money since
you can include ads from Adsense and other services.
MavenUp Creatives, a digital marketing agency and blogs
We are a digital
marketing agency MavenUp Creatives,
with more than 12 years of experience in the digital sector. We have a presence
throughout Spain and offer a wide range of Digital Marketing strategies,
including managing business blogs. Together with a team of professionals, we establish
digital strategies to improve your positioning with the SmilarWeb tools, Google
Analytics, Google Search Console, and many more.
We create and optimize
pay-per-click campaigns in Google Adwords to direct potential customers to your
website. Our process is based on working with thousands of keywords to always
buy the cheapest and most specific traffic possible, monitoring with analytics
how that traffic interacts on your website to optimize results as much as
possible. We create and optimize Google Shopping campaigns to increase sales of
your most profitable products. We launch campaigns with "hook"
products to generate a volume of customers and later exploit them with Email
marketing.
We offer Social Ads services. We create and optimize campaigns in RRSS, such as Facebook, Instagram, Linkedin, and Twitter Ads. We optimize audiences, ads, bids, landing pages, and everything imaginable daily until we achieve maximum profitability. We study everything that can be analyzed, and we explain it to you in a way that you will easily understand so that together we can ensure that all campaigns receive the necessary attention.
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