The barbershop is practically the
male counterpart to the women's beauty salon. More and more oases of well-being
where you can get a fresh shave and drink your after-work beer.
In our blog post, you can find
out how you can better position yourself on the Internet with clever and local
online marketing to improve your Barber Shop Business
Plan.
Use Instagram as a marketing channel.
This tip is about creating the
closest possible customer loyalty. Instagram is exactly the right channel for
this and two reasons:
You offer a look behind the scenes
With pictures and videos, you can
give your followers and customers a very good look behind the scenes. Who works
in the barbershop? What are the latest trends? What new promotions or events do
you have?
In this way, your customers learn
a lot about you, and your barbershop identifies better with you and your shop
and comes back regularly.
You create personal contact
If you like your Instagram page,
you will get your pictures and updates in your very own personal feed. Your
barbershop, therefore, has a completely new position for your customers. You
are represented with your shop, where friends often share their vacation photos
and show what they are eating. There is hardly a better place to place your
barbershop.
With good and regular content, a
friendship is created on Instagram, in which likes and comments play a major
role.
Set up and maintain Google My Business
To be found by all the new
customers looking for the nearest barbershop in your area, you must first
create and maintain your Google My Business profile.
Anyone who starts with a
professional appearance gives the searcher a good feeling on the Internet and
convinces them to become customers in your barbershop.
What defines a professional profile on Google my
business?
It comes with Google My Business
to as much to-date information and a distinctive and inviting appearance. For
example, the following are important:
A clear description
Details of the opening times
Photos inside and outside of your
barbershop
Photos of you and your colleagues
A link to a professional website
We go into detail on Google My
Business in our course on our learning platform printable. Take a look right
now.
Collect reviews on Google and Facebook
Do you have satisfied customers
in your store? Ask them if they would like to leave a review. The problem:
Most of the people who want to leave a review later will forget about it.
The aim is, therefore, to collect
reviews on site.
The visit to the barbershop is
still fondly remembered, and leaving a review will not be forgotten.
You are also welcome to sponsor a
review on Google, Facebook. A suggestion
would be:
Anyone who leaves their rating
directly on-site receives a 10% discount.
Why are reviews so important?
The more and better reviews you
collect from real customers, the easier it is to convince new customers to
visit your barbershop.
Anyone who finds out which
barbershop to go to online can look at the reviews and choose a shop with very
good reviews.
Google and Facebook also like it
when people like your store. So you will be shown preferentially on the
Internet, be it when someone searches on Google Maps or anywhere else on the
Internet.
Offer online appointment management.
Your target group is men.
Technology is one of the biggest toys for your target group, so make it as easy
as possible for your customers to get an appointment with you.
There are now many online
appointment management tools that you have to integrate into your website.
Examples of online appointment bookings are:
- Shore
- Terminal and
- Friday
- Simplify
- Determine
- Studio book
The big advantage is that your
customers can book appointments outside your opening hours and manage them
themselves.
Have your app created
A special app for your barbershop
is a step up to the online booking of appointments. With this, you are even
closer to your customers than via social media and the web.
The appointment scheduling should
also be included in a separate app, but you can also maintain contact with your
customers much better.
You can set reminders when a
customer should come back. You can promote news and promotions that your
customer cannot overlook.
In contrast to social media, you
have 1 to 1 access to your customer's attention with an app.
In the meantime, individual
providers also offer online appointment booking and apps together.
Conclusion: present yourself
digitally and modern
Approach your customers and be
present wherever your customers are on Google, Facebook, or Instagram. Maintain
your profiles regularly with high-quality and professional content.
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